Privacy Policy

This site collects limited personal information to operate and improve our website, as well as to provide optional features such as newsletters.

Information you provide directly may include email addresses submitted for newsletters, waitlists, or content updates. We also receive usage data generated by your interaction with the site, including device information, approximate location based on IP, and pages visited.

I process personal data under the UK GDPR based on: (1) Consent for analytics and optional communications; (2) Legitimate interests to ensure security and performance; and (3) Legal obligations where necessary to comply with applicable laws.

Essential cookies are used for core functionality. I use analytics services to understand site usage and improve performance:

• Plausible Analytics — Privacy-friendly analytics that does not set persistent identifiers or track individuals. Used with your consent.
• Google Analytics — Web analytics service that uses cookies to track website usage, including page views, user interactions, and device information. Data is processed by Google in accordance with their privacy policy. Used with your consent.
• Vercel Analytics & Speed Insights — Performance monitoring and usage analytics to improve site speed and reliability. Data is aggregated and anonymised.

I use trusted third-party providers to host and support the site. Each processes data on my instructions and in compliance with applicable data protection laws:

• Vercel — Hosting, content delivery, analytics, and performance monitoring
• Sanity — Content management system for storing and managing website content
• Resend — Email delivery service for newsletter distribution and transactional emails
• Google — Web analytics service (Google Analytics) for understanding site usage and user behavior (see Cookies and Analytics section)
• Plausible Analytics — Privacy-friendly web analytics (see Cookies and Analytics section)
• Upstash — Rate limiting service to prevent abuse and ensure service availability
• Sentry — Error tracking and monitoring to identify and fix technical issues

Some providers operate globally. When personal data leaves the UK, appropriate safeguards such as Standard Contractual Clauses or equivalent protections are applied to ensure lawful transfer.

I keep personal data only for as long as needed to provide requested services, ensure security, and comply with legal requirements. You may request deletion of your data at any time, subject to lawful exemptions.

You may have rights to access, correct, erase, restrict or object to processing, and request portability. You can withdraw consent at any time if processing is based on consent.

To exercise these rights, contact: hey@yetty.xyz

This site is not directed at children, though individuals under 18 may use the site if they have permission from a parent or guardian. I do not knowingly collect data from children under 13.